There are many reasons to improve web links, starting with their design. The author tends to think about "design" on the web in terms of two things: (1) graphic/industrial design; and (2) human usability. A nice, clean URI (uniform resource identifier) that does not change, is readable to humans, is amenable to common web behaviors such as bookmarking and proxying, and provides useful information is the basic building block of what people do on the web today. It is a basic building block because it provides useful information when one visits it and because it provides something to link to. Without it, the information that link provides might just as well be printed on a sheet of paper. With the link, one can build a web. In this article, the author discusses how to include links to other URIs as the next step in building a better web. The author describes how one should give users who visit his/her site useful information and how that information should link to other useful information.