It is essential to retain a focus on building students' mathematical reasoning and comprehension rather than merely developing superficial understanding through procedural learning. All too often this approach "takes a back seat" because of examination and assessment pressure, where the importance of "How?" supersedes that of "Why?" It is not what we teach that is important so much as how we teach it. This session explores conceptual methods in the teaching of Secondary mathematics. It will appeal to both new and seasoned teachers, providing food for thought and suggesting practical approaches to teaching mathematics for understanding rather than regurgitation.