ERIC Number: EJ962277
Record Type: Journal
Publication Date: 2011
Pages: 23
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-0897-5930
EISSN: N/A
A Tri-Country Marketing Project--Preparing Students for the Realities of a Global Marketplace
Freeman, Ina; Knight, Peter; Butt, Irfan
Journal of Teaching in International Business, v22 n4 p277-299 2011
With rapidly increasing globalization, business students are required to understand complex global markets and adapt to the rapid changes in the global landscape. This paper discusses a project where students from International Marketing courses in Pakistan, the United States, and France used an interactive platform as a base to jointly explore the marketing of brand-name products across the three countries to better understand the realities of global marketing strategies. The results are discussed as are the difficulties and the recommendations for future projects. (Contains 6 tables.)
Descriptors: Global Approach, Marketing, Foreign Countries, Business Education, International Trade, Teaching Methods, International Cooperation, Computer Mediated Communication, Intercultural Communication, Educational Objectives, Course Descriptions, Cultural Awareness, Student Attitudes, Program Evaluation, College Students, Cognitive Style
Routledge. Available from: Taylor & Francis, Ltd. 325 Chestnut Street Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420; Fax: 215-625-2940; Web site: http://www.tandf.co.uk/journals
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: France; Pakistan; United States
Grant or Contract Numbers: N/A