Digital badging continues to garner attention in the educational community. What remains to be seen is how badging will interact with traditional curricular elements. While concerns have been raised about using badges as extrinsic motivators in coursework, there are alternate areas of application for digital badging. Badges may actually serve to motivate and empower student learning and engagement outside of the formal curriculum. This action research was conducted to guide the implementation of a badging system at Maranatha Baptist University. It explores the concept of using digital badges as a platform for recognizing learning experiences in co-curricular education. More specifically, it seeks to determine how to best optimize a co-curricular digital badging system for maximum student engagement through a combination of extrinsic and intrinsic motivators. Student focus groups were used with a mixed-methods methodology of collecting data on potential student interest and involvement in a digital badging environment. The quantitative portion compares intrinsic vs. extrinsic motivations for participating, while the qualitative section consists of a coded analysis of student discussion of co-curricular digital badging.