As the Chinese higher education market competition intensifies, attracting enough prospective students becomes a demanding task for many higher education institutions. Universities must develop more competitive marketing strategies to win the competition in the student recruitment market. The 7Ps marketing mix is one of the marketing concepts that…

The advent of social media has changed the way the public perceives and reacts to higher education. Although higher education institutions have progressively adopted and integrated social media technologies into their marketing efforts, the efficacy of these initiatives has not been substantially measured. While in the past, higher education…

The lack of first-generation student (FGS) involvement in high-impact practices (HIPs) is critical in addressing college students' social mobility and economic equity in the 21st century. Participation in HIPs can lead to academic, personal, and professional gains resulting in more competitive applications for future employment and graduate…

As the technological world continues to grow and expand, the use of social media marketing continues to increase. Graduate programs looking to increase the number of applications received can turn to Facebook to market their programs. This study looks at the use of self-presentation, from a graduate program level of Facebook use, to create content…

Many colleges and universities have implement programs to support undergraduate student's academic success. One type of program is described as a four year graduation guarantee program. The use of this type of program has been growing over the last several decades. This study was designed to determine how participants in a particular program…

This study was designed to explore the lived experiences of the free tuition movement from the standpoint of community college administrators. To accomplish this objective, a qualitative phenomenological approach was chosen. The sampling used in this study was purposive sampling which included nine colleges and eleven semi-structured telephone…

The worksite can be an effective arena to elicit health behavior change. Worksite health promotion programs now exist in 90% of all companies with more than 50 employees. These programs have become prevalent due to the high rates of obesity and lifestyle related diseases that are present in the United States. The purpose of this study was to…

Increased energy costs and a move toward environmental stewardship are driving many organizations, including universities, to engage in awareness efforts to reduce both energy consumption and their carbon footprint. The purpose of this paper is to determine whether organizational programs aimed at energy and environmental awareness have a…

Technology upgrades are an inevitable part of dealing with any man-made invention utilized for productive gain. One key technology used for productive gain within a firm is enterprise software, specifically a firm's Enterprise Resource Planning (ERP) system. After the adoption of an ERP system, an organization is perpetually faced with the…

This dissertation presents new evidence on neighborhood transition and its impact on housing markets using a novel micro-level dataset on housing transactions. It focuses on three issues: the neighborhood effect, housing discrimination, and stable integration. The first essay examines the relationship between increased minority composition and…