NotesFAQContact Us
Collection
Advanced
Search Tips
Showing all 2 results Save | Export
Transitioning to Remote Teams in Principles of Marketing: An Exploratory Psychometric Assessment of Team Role Effects on Face-to-Face and Online Team Performance
Peer reviewed Peer reviewed
Direct linkDirect link
DeLong, Debbie; Vander Schee, Brian A. – Journal of Education for Business, 2022
Marketing programs rely heavily on team projects to foster team performance, however hiring managers continue to note deficiencies in marketing graduates. At the same time, global health concerns accelerate the transition to remote work settings. This exploratory study extends Belbins work on team roles using a novel psychometric assessment of…
Descriptors: Educational Change, Distance Education, Cooperative Learning, Marketing
College Students' Perceptions of Moral Intensity in Sales Situations.
Peer reviewed Peer reviewed
Silver, Lawrence S.; Valentine, Sean R. – Journal of Education for Business, 2000
College students (n=105) reviewed marketing scenarios. Moral intensity (magnitude of consequences, probability of effect, social consensus) was perceived to a greater degree by women, older students, graduate students, and business majors. (SK)
Descriptors: College Students, Higher Education, Moral Values, Salesmanship