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Market Orientation Effects on Business School Performance: Views from inside and outside the Business School
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Webster, Robert L.; Hammond, Kevin L.; Rothwell, James C. – American Journal of Business Education, 2014
In the world of higher education, organizational strategies may take the form of a research, teaching, student-centered, comprehensive, or international strategy, just to name a few. This manuscript reports the results of a national survey examining the possible impacts of employing a market orientation strategy within schools of business and its…
Descriptors: Business Administration Education, National Surveys, Marketing, Organizational Effectiveness