A survey of 122 college teachers of marketing courses investigated the extent and methods of their inclusion of international marketing into the course curriculum. Findings suggest that, among those teaching international marketing, how they acquired their international knowledge had a significant effect on how they taught international marketing.…

Value chain analysis can gauge, analyze, and predict organization effects to control cost in light of achieving strategic organization objectives of distance education. Value chain analysis enables organizations to accomplish their goal or mission through cost effectiveness or differentiation. The value chain activity structure in a distance…

Because the failure rate for Math 110 (a college algebra course for non-science/technology-oriented majors at the University of Maryland) was so high, it was decided to offer selected registrants the opportunity to take a free refresher workshop series to improve their mathematics skills before they took the course. In summer 1985, 809 students…

The following 14 papers, with abstracts and references, are compiled in this conference proceedings: "Exploring the Roles and Duties of Vocational Special Needs Educators" (Melanie Fagert); "Professional Competencies for Provisionally Licensed Career and Technical Education Teachers in Virginia" (Betty Heath-Camp, Daisy L.…

A survey of 183 undergraduate students at a large university found that male and female students differed in the importance they placed on various attributes of a university. Although there were many similarities in the responses of men and women, women rated safety, diversity, and a broad range and variety of courses significantly higher in…

Intended as a working document for communications professionals and as reference material for planning administrators, the study compared comic books and fotonovelas, and analyzed their use in health and nutrition, family planning, agriculture, and literacy programs in developing nations. Most of the somewhat limited efforts to use comics and…

A survey investigated the importance of 22 institutional attributes to 1,574 potential students of a university business school. Effects of student variables (public vs. private high schools, class rank, suburban vs. rural high schools, gender) were also considered. Factor analysis is found useful for research on college choice. (MSE)

The effect that winning a National Collegiate Athletic Association (NCAA) Division 1 national championship in football or men's basketball may have upon the quantity and quality of undergraduate admissions applications received by institutions was examined. Between 1979 and 1992, 11 institutions won the NCAA Men's Basketball Tournament with two…

"U.S. News & World Report" has published a ranking of the top 50 MBA programs since 1990. Today, there are more than a half dozen different rankings of MBA programs and they are so popular and powerful, that prospective students, alumni, legislators, college presidents, deans, and admissions officers wait with bated breath to see where their…