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Peer reviewedPaulsen, Michael B. – Journal of Marketing for Higher Education, 1990
A marketing model of enrollment management focusing on relationships between changes in the macroenvironment, target market student preferences, college marketing mix, and enrollment is presented. Application of the model illustrates how institutions can offset, enhance, or neutralize potential enrollment effects of job market changes through…
Descriptors: Admission Criteria, College Administration, College Choice, Curriculum Design
Download full textDavis, Dent C. – 1997
This document is a handbook for adult education professionals to follow when beginning or expanding learning programs to meet the needs of stakeholders at a particular workplace. The handbook presents a seven-step model that is based on the findings of several research and demonstration programs. Each of the handbook's seven chapters details one…
Descriptors: Adjustment (to Environment), Adult Basic Education, Adult Education, Adult Learning
Ciofalo, Andrew, Ed. – 1992
The 31 papers in this book ar grouped into 5 sections, of which the first consists of an introductory essay by A. Ciofalo, "What Every Professor and Worksite Supervisor Should Know about Internships." Section 2, on learning from experience, contains "Perspectives on Learning in Internships" (D. T. Moore); "Integrating the Traditions of…
Descriptors: Education Work Relationship, Experiential Learning, Higher Education, Internship Programs
