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Direct linkOliveira-Castro, Jorge M.; Foxall, Gordon R.; Schrezenmaier, Teresa C. – Journal of the Experimental Analysis of Behavior, 2006
Following the behavior-analytic tradition of analyzing individual behavior, the present research investigated demand elasticity of individual consumers purchasing supermarket products, and compared individual and group analyses of elasticity. Panel data from 80 UK consumers purchasing 9 product categories (i.e., baked beans, biscuits, breakfast…
Descriptors: Foreign Countries, Purchasing, Food, Behavioral Science Research
