We interviewed early adopter no-till farmers in the New England region to assess why they changed tillage practices and what the perceived advantages and disadvantages of doing so were. We then generated word clouds from answers to key interview questions to convey the farmers' experiences. Most of these innovators were influenced to convert to no-till by the success of other "exemplary" farmers. Advantages noted included reductions in production time and fuel use. The greatest perceived disadvantage was pest management issues caused by cover crop residues. Yield losses were not mentioned, and many of the farmers experienced increased yields. Our findings suggest that Extension staff can increase adoption of new production techniques by identifying and conveying experiences of key farmer leaders.