Corporal punishment (CP) remains highly prevalent in the United States despite its association with increased risk for child aggression and physical abuse. Five focus groups were conducted with parents (n = 18) from a community at particularly high risk for using CP (Black, low socioeconomic status, Southern) in order to investigate their perceptions about why CP use is so common. A systematic qualitative analysis was conducted using grounded theory techniques within an overall thematic analysis. Codes were collapsed and two broad themes emerged. CP was perceived to be (a) instrumental in achieving parenting goals and (b) normative within participants' key social identity groups, including race/ethnicity, religion, and family of origin. Implications for the reduction of CP are discussed using a social-ecological framework.