This article describes the process of planning and implementing a problem-based learning community. Business and communication students from a large university in the Western United States competed in teams to solve an authentic business problem posed by a Fortune 500 company. The company's willingness to adopt some of their recommendations testified to the professional quality of their final product. This experience gave students an opportunity to apply communication concepts to a business problem. They learned how to make vital connections between theory and practice and between shared knowledge and shared knowing. In the process, students grew personally and professionally. (Contains 1 table and 1 figure.)