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Peer reviewed Peer reviewed
ERIC Number: EJ437086
Record Type: Journal
Publication Date: 1991
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0022-0078
EISSN: N/A
Helping Consumers Choose a Credit Card.
d'Astous, Alain; Miquelon, Diane
Journal of Consumer Affairs, v25 n2 p278-94 Win 1991
A sample of 204 Canadians were presented information in 3 formats--matrix table, summary, and combination--with which to choose an appropriate credit card. Summary ratings of credit cards combined with a table of fees, interest rates, and grace periods reduced information processing efforts and led to better consumer decisions. (SK)
Descriptors: Cognitive Processes, Consumer Education, Credit Cards, Decision Making, Information Sources, Information Utilization, Instructional Effectiveness, Layout (Publications)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Canada
Grant or Contract Numbers: N/A