This article proposes a pedagogical approach dedicated to help students develop personal ethical agency--the ability to make decisions that involve ethical dilemmas consistent with an individual's ethical standards and professional standards of practice. The approach presented involves a tripartite gathering of students, business executives, and faculty in discussions of cases embedded with ethical dilemmas. Sessions highlight ethical issues that closely correspond with core components from courses. The article provides a description of personal ethical agency, the developmental stages of the "Walk the Talk" program, and assessment of the program and concludes with plans for future program development and expansion. (Contains 2 tables.)