Peer reviewed
Direct linkERIC Number: EJ1130495
Record Type: Journal
Publication Date: 2017
Pages: 4
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1740-4622
EISSN: N/A
Changing Resistant Audience Attitudes Using Social Judgment Theory's "Anchor" Point Perspectives
Communication Teacher, v31 n2 p90-93 2017
Courses: Public Speaking, Business and Professional Communication, Persuasion, or any other skill-based oral communication course. Objectives: Students will practice the development and demonstration of persuasive arguments in this single-class social judgment theory activity to improve their ability to change resistant audience attitudes.
Descriptors: Attitude Change, Resistance (Psychology), Social Theories, Public Speaking, Business Communication, Persuasive Discourse, Speech Skills, Speech Communication, Class Activities, Audience Analysis, Teaching Methods, Educational Practices
Routledge. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site: http://www.tandf.co.uk/journals
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
