Since the airing of "Sesame Street" in 1985, television produced for children has expanded to more television shows and educational media that includes videos, DVDs, and computer products. Viewing screen media is pervasive in the environments of young children, and companies are designing products for our youngest viewers--infants and toddlers. The educational benefits for children, parents, teachers, and music teachers are discussed. The benefits for commerce, however, seem to far outweigh what educational gains might occur for young children. (Contains 5 figures.)