Character education considers teachers to be role models, but it is unclear what this means in practice. Do teachers model admirable character traits? And do they do so effectively? In this article the relevant pedagogical and psychological literature is reviewed in order to shed light on these questions. First, the use of role modelling as a teaching method in secondary education is assessed. Second, adolescents' role models and their moral qualities are identified. Third, the psychology of moral learners is critically examined, using Bandura's social learning theory as point of departure. It turns out that role modelling is rarely used as an explicit teaching method and that only a very small percentage of adolescents recognises teachers as role models. If role modelling is to contribute to children's moral education, teachers are recommended to explain why the modelled traits are morally significant and how students can acquire these qualities for themselves.