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ERIC Number: EJ289421
Record Type: CIJE
Publication Date: 1983
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
How Older Persons Are Portrayed in Television Advertising: Implications for Educators.
Hiemstra, Roger; And Others
Educational Gerontology, v9 n2-3 p111-22 Mar-Jun 1983
Examined 136 recent television ads to analyze the treatment of older persons. Results showed a significant absence of the elderly in television commercials. Suggests that educators must become assertive in helping both the older person and advertisers portray older people more positively and realistically. (JAC)
Descriptors: Content Analysis, Older Adults, Social Attitudes, Stereotypes, Television Commercials
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A