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Morrison, Sharon D.; Sudha, S.; Herrera, Samantha; Ruiz, Carolina; Thomas, Emma – Health Education Journal, 2016
Objective: Comprehensive information on the facilitators of HIV testing in Latino women (Latinas) in the Southeastern USA is lacking. Efforts to rectify this should include Latina perspectives on the issue. This study aimed to (1) solicit Latina perspectives using qualitative methodology and (2) characterise enablers of HIV testing follow-through.…
Descriptors: Hispanic Americans, Females, Health Behavior, Diagnostic Tests
Umphrey, Don; Robinson, Tom – Educational Gerontology, 2007
When assessing effects of advertisements on themselves and on people in their mid-40s and 70s, more than 30% of respondents drew upon negative stereotypes when making estimates about effects of advertising messages on the elderly. There was no difference between first-year university students and seniors majoring in advertising in the rate of…
Descriptors: Older Adults, Stereotypes, Advertising, Negative Attitudes
Schofield, Cathy; Cotton, Debby; Gresty, Karen; Kneale, Pauline; Winter, Jennie – Journal of Higher Education Policy and Management, 2013
Current changes to policy around higher education in the United Kingdom are leading to an increasingly marketised system. As funding is transferred from the United Kingdom government to the individual student, universities will be required to pay more attention to marketing. This paper draws on the literature relating to marketing of services to…
Descriptors: Higher Education, Foreign Countries, Marketing, Advertising
Stanistreet, Paul – Adults Learning, 2011
When 75-year-old Margaret Corston saw a poster in her local library advertising a course in basic radio broadcasting skills, she little thought that some 18 months later she would be hosting her own weekly show, with thousands of listeners, on community radio. From small beginnings--her first course was called "First Steps in Radio"--she began to…
Descriptors: Adult Learning, Adult Students, Radio, Older Adults
Peer reviewed
Hiemstra, Roger; And Others – Educational Gerontology, 1983
Examined 136 recent television ads to analyze the treatment of older persons. Results showed a significant absence of the elderly in television commercials. Suggests that educators must become assertive in helping both the older person and advertisers portray older people more positively and realistically. (JAC)
Descriptors: Content Analysis, Older Adults, Social Attitudes, Stereotypes
Peer reviewed
Hollenshead, Carol; Ingersoll, Berit – Educational Gerontology, 1982
Examined images of aging women depicted in periodical advertising over a 10-year period. Analyzed content for frequency, products involved, setting, value orientation, and change over time. Found older women in less than 1% of the advertisements, and no significant changes from 1967-1977. (Author/JAC)
Descriptors: Advertising, Age Discrimination, Content Analysis, Females
Peer reviewed
Lynn, Jerry R. – Journalism Quarterly, 1973
Shows attitudes toward advertisements are positive, awareness of the Advertising Council is low, and message retention is poorer among older persons than younger persons. (RB)
Descriptors: Advertising, Communication (Thought Transfer), Higher Education, Journalism
Pokrywczynski, James V.; Crowley, John H. – 1988
A study examined job satisfaction among women in advertising. Subjects were 48 female respondents from a mail survey of membership of a Midwest advertising club. Two types of job satisfaction measures were used: items from the Minnesota Satisfaction Questionnaire and the action tendency scales developed by E. Locke. The results showed a high level…
Descriptors: Advertising, Employed Women, Employer Employee Relationship, Equal Opportunities (Jobs)
Haefner, James E.; And Others – 1975
This study examined the impact on children of two deceptive and two non-deceptive 60-second color commericals inserted in a 25-minute film. The ads were rated as deceptive or non-deceptive by attorneys at the Federal Trade Commission. A total of 102 students aged 11 to 13 and 34 students aged 7 viewed the film with the ads inserted. Pre- and…
Descriptors: Age Differences, Attention, Attitude Change, Behavior Change
Lynn, Jerry R. – 1973
Public service advertisements, disseminated via the mass media, have been credited with "positive attitudinal effects" in past research, but only certain kinds of such advertisements are really effective. Of the types of appeals used in television commercials--informative, emotional, "establishment" (or status quo), and…
Descriptors: Advertising, Attitudes, Communication (Thought Transfer), Information Dissemination
Gallegos, Sandra – 1989
In 1986, the Ability Based on Older Dependable Experience (ABODE) Program was developed at De Anza College to train older adults to serve as a temporary source of child care on an emergency basis. The program was sponsored by Tandem Computers, Incorporated, out of a desire to provide better employee benefits with respect to child care. The program…
Descriptors: Adult Programs, Child Care Occupations, Child Caregivers, Community Colleges
Peer reviewed
Hoffman, Stephanie B. – Gerontologist, 1983
Describes a peer counselor training program for five older adult volunteers. Presents suggestions for advertising, screening, program format, and development of practica, and examines the role and helpfulness of the peer counselors who provided in-home counseling services. (JAC)
Descriptors: Counseling Services, Counselor Role, Counselor Training, Gerontology
Ward, Scott; Wackman, Daniel B. – 1975
In this survey a sample was taken of kindergarten students, third graders, and sixth graders of both sexes and of varying socioeconomic backgrounds for the purpose of exploring their attitudes toward television commercials. Questions concerning the child's mother's attitude towards commercials, the child's cognition of commercials, and the child's…
Descriptors: Childhood Attitudes, Consumer Economics, Consumer Education, Elementary Education
Wackman, Daniel B. – 1976
This report provides data from a larger study investigating consumer socialization of children which focused on the processes by which children acquire knowledge skills and attitudes related to consumer behavior. The research has utilized two theoretical perspectives: cognitive development and information processing theories. The data reported are…
Descriptors: Age Differences, Cognitive Development, Cognitive Processes, Commercial Television
Peer reviewed
Green, Brent – Gerontologist, 1978
A literature review explores why misuse of psychotherapeutic drugs is occurring among older noninstitutionalized adults. The roles of the physician, the patient, the pharmaceutical industry, and medical-geriatric journal advertising are discussed. The paper concludes with an exploration of innovative strategies for treatment and prevention.…
Descriptors: Drug Abuse, Geriatrics, Gerontology, Medical Services