Perception of Public Service Advertising: Source, message and Receiver Effects.

Lynn, Jerry R.

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Peer reviewed

ERIC Number: EJ097761

Record Type: Journal

Publication Date: 1973

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: N/A

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Perception of Public Service Advertising: Source, message and Receiver Effects

Lynn, Jerry R.

Journalism Quarterly, 50, 4, 673-79,89, W 73

Shows attitudes toward advertisements are positive, awareness of the Advertising Council is low, and message retention is poorer among older persons than younger persons. (RB)

Descriptors: Advertising, Communication (Thought Transfer), Higher Education, Journalism, Publicize, Research, Social Attitudes

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Education Level: N/A

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Authoring Institution: N/A

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