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ERIC Number: ED295253
Record Type: Non-Journal
Publication Date: 1988-Jul
Pages: 24
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Job Satisfaction among Women in Advertising.
Pokrywczynski, James V.; Crowley, John H.
A study examined job satisfaction among women in advertising. Subjects were 48 female respondents from a mail survey of membership of a Midwest advertising club. Two types of job satisfaction measures were used: items from the Minnesota Satisfaction Questionnaire and the action tendency scales developed by E. Locke. The results showed a high level of satisfaction similar to or greater than women in the general work force and women in related communications fields. Variety of work, friendliness of co-workers, lack of ethical conflicts and feelings of accomplishment were strong reasons for being satisfied. Less satisfaction was shown with salary and relations with superiors, and younger women were more satisfied than older women. (Twenty-three notes, the job satisfaction questionnaire, and four tables of data are attached.) (ARH)
Publication Type: Speeches/Meeting Papers; Reports - Research; Tests/Questionnaires
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A