Descriptor
| Advertising | 1 |
| Business Administration… | 1 |
| Educational Demand | 1 |
| Enrollment Projections | 1 |
| Enrollment Trends | 1 |
| Geographic Regions | 1 |
| Higher Education | 1 |
| Marketing | 1 |
| Mass Media | 1 |
| Masters Degrees | 1 |
| Program Administration | 1 |
| More ▼ | |
Source
Author
| Sable, Paul F. | 1 |
Publication Type
| Dissertations/Theses | 1 |
| Reports - Research | 1 |
| Tests/Questionnaires | 1 |
Education Level
Audience
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Sable, Paul F. – 1985
Enrollments in Masters of Business Administration (MBA) programs and the use and effectiveness of marketing techniques for managing MBA enrollments were investigated in 1984. A 94-item questionnaire completed by 56 MBA programs offered at colleges and universities in the Middle Atlantic States addressed administration, awareness of marketing and…
Descriptors: Advertising, Business Administration Education, Educational Demand, Enrollment Projections
