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Showing 1 to 15 of 21 results Save | Export
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Kuppens, AN H. – Applied Linguistics, 2010
Across the globe, the use of English is a popular advertising technique. The ever expanding body of studies on this topic has revealed a number of explanations for the use of English in the advertising. It can be related to the larger marketing strategy of a campaign, to the cultural connotations English carries, or English can be used for…
Descriptors: Advertising, Linguistics, Marketing, Mass Media Use
Considine, David M. – Educational Technology, 1990
Discusses the relationship between mass media and education, and stresses the need for better media education in the United States. The Channel One project is discussed, advertising and marketing strategies are considered, media studies in other countries are described, and U.S. barriers to media education are suggested. (33 references) (LRW)
Descriptors: Advertising, Curriculum Development, Elementary Secondary Education, Foreign Countries
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Page, Randy M. – Journal of Youth Studies, 2012
This study analyzed data from 118,743 adolescents completing 30 different Global Youth Tobacco Surveys conducted in 15 different Middle Eastern countries between 1999 and 2007 to determine the proportion of young smokers who usually smoked Marlboro, other cigarette brands, or no usual brand smoked in these countries. Marlboro was the most…
Descriptors: Smoking, Youth, Mass Media, Adolescents
Schuler, Janice Lynn – 1986
This paper identifies major shifts in advertising and marketing addressed to the female audience between 1940 and 1980 in terms of women's labor, lifestyle, and leisure, and analyzes various popular and publicized conceptualizations of female identity and feminism from the point of view of business and marketers. The first period is identified as…
Descriptors: Advertising, Audiences, Change, Consumer Economics
Durkin, Dorothy – CASE Currents, 1980
Advertising is seen as an important part of any college marketing strategy. A well-planned advertising campaign can increase public awareness and reinforce the positive attitudes of current students toward the program. Objectives, reaching the right people, and marketing strategy are discussed. (MLW)
Descriptors: Advertising, Alumni, Enrollment, Higher Education
Sandage, C. H.; Fryburger, Vernon
The social and economic functions of advertising, its role in business, how it works, and how it is planned and created are the subject of this textbook. Sections include basic values and functions, background for planning advertising strategy, the advertising message, advertising media, testing advertising effectiveness, and the advertising…
Descriptors: Advertising, Evaluation, Marketing, Mass Media
Smith, Barbara E. – 1996
This document presents a training module designed to help adult literacy program providers in New York and elsewhere to use the principles of social marketing to improve recruitment and retention in adult education programming. Literacy program providers are taught to view the social marketing process as a process of exchange between themselves as…
Descriptors: Adult Educators, Adult Literacy, Adult Programs, Adult Students
Kline, Stephen; Stewart, Kym; Murphy, David – Canadian Journal of Education, 2006
The idea of media literacy prompts an increasingly divisive debate between educators who wish to protect children from the commercialization of global markets and those who challenge critical media studies as misguided, outdated, and ineffective. We have provided a historical overview of changing conceptions of media literacy as preparation and…
Descriptors: Food, Risk, Journalism Education, Media Literacy
Zuk, Bill; Dalton, Robert – 1999
This paper examines the arguments for and against inclusion of advertising art in art education programs, and presents a case for the educational benefits of critically examining advertising art based on museum masterpieces. A search for examples of fine art masterpieces used in advertising art examined which masterpieces are commonly used in…
Descriptors: Advertising, Art Education, Commercial Art, Elementary Secondary Education
Kreider, Jim – Campus Activities Programming, 1997
Provides advice on marketing campus events to the local community at large, using the experiences of the programming board at Eastern Oregon State University. Focuses on the development of a marketing team, interviews with community organizations and the media, a market survey snapshot, marketing strategies for various local media, and examples of…
Descriptors: Advertising, College Programs, Colleges, Extracurricular Activities
Golden, Sandra – Community, Technical, and Junior College Journal, 1991
Argues that effective marketing is essential for community colleges to keep pace with a changing environment. Presents a broad definition of marketing that includes delivery of educational services and maintenance of a student-centered college environment. Reviews award-winning two-year college marketing strategies and outlines a step-by-step…
Descriptors: Academic Achievement, Advertising, College Environment, College Planning
Crowley, John H. – 1987
In an effort to plan a more useful media course for advertising majors at Marquette University, Milwaukee, Wisconsin, a survey was conducted, along with a series of informal interviews, of media directors with large and small advertising firms. The five participating directors completed broad questionnaires on which they rated on a five-point…
Descriptors: Advertising, Computer Software, Curriculum Development, Curriculum Research
Campbell, Jill F.; Spiro, Louis M. – 1982
The impact of media marketing strategies on continuing education enrollment at the State University of New York College at Brockport (SUNY-CB), was evaluated. The evaluation of advertising impacts used advertising records of SUNY-CB and other area colleges and a telephone questionnaire instrument. A stratified, random countywide sample, in…
Descriptors: Adult Students, Advertising, Continuing Education, Enrollment Influences
Sable, Paul F. – 1985
Enrollments in Masters of Business Administration (MBA) programs and the use and effectiveness of marketing techniques for managing MBA enrollments were investigated in 1984. A 94-item questionnaire completed by 56 MBA programs offered at colleges and universities in the Middle Atlantic States addressed administration, awareness of marketing and…
Descriptors: Advertising, Business Administration Education, Educational Demand, Enrollment Projections
Reeves, Cheryl – 1987
This combination curriculum and workbook, which was originally developed for use in a training workshop, is intended to assist adult educators in learning to market their adult literacy programs. The first chapter reviews basic marketing concepts (the definition of marketing, 10 truths about marketing, marketing versus promotion, steps in…
Descriptors: Adult Basic Education, Adult Literacy, Adult Programs, Advertising
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