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Pettersson, Rune – 1988
This report focuses on the visual component of verbo-visual literacy, a communications concept involving the production, transmission, and perception of verbal and visual images. Five current problem areas in verbal-visual research are introduced and discussed: (1) communication (communication models, media consumption, new media, the information…
Descriptors: Cognitive Style, Communication Research, Communication (Thought Transfer), Foreign Countries
Pettersson, Rune – 1993
This paper addresses the difficulty involved in creating easily understood information. The act of communicating is not complete until the message has been both received and understood by the audience. Messages must always be comprehensible, otherwise they will have no effect. The readability, legibility, and reading value of a graphic message is…
Descriptors: Audience Response, Communication (Thought Transfer), Comprehension, Costs
Pettersson, Rune; And Others – 1991
A study examined teachers' actual use of media and pictures in their teaching of geography in the secondary schools of five countries (a previous study focused on representations). About 180 teachers from Australia, Greece, Japan, Sweden, and the United States responded to a questionnaire concerning how often they used various types of media or…
Descriptors: Cross Cultural Studies, Foreign Countries, Geography Instruction, Illustrations