This publication, one of a series of self-contained instructional manuals for students in marketing and distribution, deals with the field of personal services marketing and covers job opportunities, career possibilities, and future planning for entrepreneurship. Addressed in the individual units of the guide are the following topics: the business and personal services industry; competencies needed for marketing (basic competencies in mathematics and communications, social skills, economic concepts, sales and merchandising skills, management and administrative competencies, and beginning tasks and duties expected in the service industry); and career opportunities in business and personal services marketing including entrepreneurial considerations for establishing a day care center, an equipment rental service, a building maintenance service, and a recreational vehicle park). Each unit contains some or all of the following: unit objectives, instructional text, notes, questions, and suggested projects. (MN)