ERIC Number: ED304882
Record Type: Non-Journal
Publication Date: 1988-Apr
Pages: 1228
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Proceedings of the Annual Eastern Michigan University Conference on Languages for Business and the Professions (7th, Ann Arbor, Michigan, April 7-9, 1988).
Des Harnais, Gaston, Ed.
Eighty-nine conference papers are presented in 10 sections: (1) language and cultural factors in conducting international business (qualifications for success as an international manager, staffing of international departments, role of second language proficiency, and international management concepts); (2) interdisciplinary language and business programs (status reports, descriptions of specific language programs, and internationalization of the curriculum); (3) international business: curriculum development and teaching; (4) teaching cross-cultural business communication (program descriptions, cross-cultural training programs, and curriculum design); (5) business and professional English for speakers of other languages (written business communication); (6) teaching languages and cultures for business and professions (Chinese, Japanese, and Italian); (7) business and professional French; (8) business German (internships and case studies); (9) business and professional Spanish; and (10) Japanese language and culture (5 papers, included in the 89 previously mentioned). (DJD)
Descriptors: Administrator Education, Administrator Qualifications, Area Studies, Business Administration Education, Business Communication, Business English, Case Studies, Chinese, Cross Cultural Training, Cultural Influences, Curriculum Design, Curriculum Development, Economics, English for Special Purposes, French, German, Global Approach, Higher Education, Intercultural Programs, Interdisciplinary Approach, International Studies, International Trade, Internship Programs, Italian, Japanese, Language Proficiency, Languages for Special Purposes, Program Descriptions, Second Language Instruction, Second Language Learning, Spanish, Technical Writing, Translation, Uncommonly Taught Languages
Publication Type: Collected Works - Proceedings
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: Eastern Michigan Univ., Ypsilanti.
Grant or Contract Numbers: N/A