An Involvement-Oriented Approach in a Medium-Sized Marketing Principles Class.

McCorkle, Denny E.; And Others

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Peer reviewed

ERIC Number: EJ442454

Record Type: CIJE

Publication Date: 1992

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0883-2323

EISSN: N/A

An Involvement-Oriented Approach in a Medium-Sized Marketing Principles Class.

McCorkle, Denny E.; And Others

Journal of Education for Business, v67 n4 p197-205 Mar-Apr 1992

Presents a proposed involvement-oriented solution to the lecture/discussion and multiple-choice/essay dilemma confronting business classes. The approach is designed to increase the level of active student learning. (JOW)

Descriptors: Business Education, Higher Education, Marketing, Student Evaluation, Student Participation, Tables (Data), Teaching Methods, Testing

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

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