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ERIC Number: EJ223401
Record Type: CIJE
Publication Date: 1980-May
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Marketing Higher Education: The Survival Value of Integrity.
Silber, John R.
Journal of the National Association of College Admissions Counselors, v24 n3 p6-9 May 1980
Administrators must remember that they are in the business of selling higher education and must pay special attention to marketing ethics. High standards must be maintained to preserve the integrity of education to those who truly want to pursue it. (JAC)
Descriptors: Administrators, Admission Criteria, Curriculum Development, Educational Principles, Ethics, Higher Education, Integrity, Marketing, Open Enrollment, Student College Relationship
Publication Type: Journal Articles; Information Analyses
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A