This monograph is intended for any career services provider seeking a guide for developing employer relations and recruitment services at a postsecondary institution. It serves to inform readers about the changing meaning of "placement" over the years and the role it currently plays in career services. The publication describes procedures, policies, staffing, technology, evaluation methods, and trends associated with employer relations and recruitment programs based in higher education settings. While the array of services and programs reviewed in this monograph are most often found at larger institutions, the content can also serve as a guide for smaller institutions when resources become available. The monograph, while rich with detailed information, also provides a framework that invites career services staff to employ a "relationship based" approach to providing effective career services to students and employers that can be generalized to a diverse range of educational institutions.