This manual was prepared for use at a 2-day seminar to aid college and university administrators and station executives in making effective decisions about the use and implementation of telecourses. There are four objectives for the workshop: (1) to understand the characteristics, attitudes, needs, and desires of various groups involved in offering telecourses; (2) to improve formal communication between the educational agencies and the television stations; (3) to identify obstacles to successful telecourse use; and (4) to develop strategies for overcoming those obstacles. A section of the guide is devoted to each of the following topics: the telecourse environment, alternate distribution systems, telecourse administration, promotion, and station-college interaction. (Author/LLS)