Image modelling is a video-based teaching tool that is a combination of strobe images and video analysis. This tool can enable a qualitative and a quantitative approach to the teaching of physics, in a much more engaging and appealling way than the traditional expositive practice. In a specific scenario shown in this paper, the Ollie trick, we show how image modelling can contribute to the contextualisation of Newton's Laws, foster an effective learning and spell out the relation between forces and the different moments of skateboarding.