This paper presents the first systematic investigation into the search engine optimization practices of major contract cheating websites in the United States. From a business perspective, visibility in organic search engine results is considered one of the top client recruitment tools. The current understanding of student recruitment strategies by…

In this digital age, there is an abundance of online educational materials in public and proprietary platforms. To allow effective retrieval of educational resources, it is a necessity to build keyword-based search engines over these collections. In modern Web search engines, high-quality rankings are obtained by applying machine learning…

This article analyses the advertisements inserted in search engines of Spanish academic services websites in 2018 and 2019. Content analysis of these advertisements, conducted through the use of Semrush (Search Engine Optimization SEO and Search Engine Marketing SEM audit platform), shows that a large number of platforms offer to write academic…

Knowledge of collocations is essential for English academic writing. However, there are few academic collocation referencing tools available and there is a pressing need to develop more. In this paper, we will introduce the ACOP (Academic Collocations and Phrases Search Engine), a newly developed corpus-based tool to search large academic corpora.…

Search engine optimization (SEO), or the set of practices involved in attaining a high ranking in search engine results, is a web writing skill that requires more attention in business communication pedagogy, because SEO helps businesses attract customers. This article presents the results of interviews with seven SEO experts on SEO best practices…

The information available online is mostly present in an unstructured form and search engines are indispensable tools especially in higher education organizations for obtaining information from the Internet. Various search engines were developed to help learners to retrieve the information but unfortunately, most of the information retrieved is…

The shift to online education has dealt several important pedagogical lessons in a very short time frame, none more so than approaches to assessments. This experience, coupled to improved access to education, will likely see online assessments remain as a major component of modern mainstream education. The powerful technologies that facilitate the…

Teaching empirical educational research in higher education involves implementing a very useful web tool for bibliography/scientific literature research, a search engine specifically employed for scientific papers, such as "Google Scholar". The aim of this study is to examine undergraduate students' acceptance of technology, through…

Primarily due to their convenience, online search engines such as Google and Bing are becoming a central location for obtaining information. As a result, societies give search engines tremendous control over the spread of information to the public. Through a high-school-level sample lesson plan, the article was written to promote dialogue with…

Exploratory learning depends on several e-learning technologies to enable students to direct their learning. However, the educational search engines of e-learning platforms are inspired by exploratory learning approach. Thus, their search is characterized by learning and investigation. The purpose of this paper is to explore what is considered to…

The exponential growth of digital libraries and the proliferation of scholarly content in electronic formats have made data mining and information retrieval essential tools for effectively managing, organizing, and disseminating knowledge. This thesis provides a comprehensive analysis of the advancements and challenges in these fields, with a…

The article relevance. Currently, the world is rapidly undergoing the process of Informatization of all aspects of society, the development and introduction of new information technologies. This highlights the need for further reflection and research on the development of the Internet and its opening opportunities for people. The aim of the…

Introduction: Recently, the problem of diversification of search results has attracted a lot of attention in the information retrieval and Web search research community. For multi-faceted or ambiguous queries, a search engine is generally favoured if it is able to identify relevant documents on a wider range of different aspects. Method: We…

Data extraction is a time-consuming and resource-intensive task in the systematic review process. Natural language processing (NLP) artificial intelligence (AI) techniques have the potential to automate data extraction saving time and resources, accelerating the review process, and enhancing the quality and reliability of extracted data. In this…

The constant struggle to attract new readers has led the digital news media to adopt search engine positioning strategies within their newsrooms. Given that readers are increasingly opting to consume their news via search engines, such as Google or Bing, this study explores perceptions and applications of search engine optimization (SEO) in the…