This issue explores enrollment strategies colleges and universities will need to serve students in the future. Resources are scarce, and the expectations of the public are changing. Students in the near future will be more numerous, more diverse, and possibly less prepared than any preceding generation. Institutions of higher education will need to accommodate accelerating change. Leaders of higher education institutions will prepare for new enrollment if they: (1) exert the full leadership authority vested in the board and chief executive; (2) anticipate changing market forces; (3) revisit the institution's mission; and (4) align the institution behind its goals. Along with changing enrollment, institutions will need to increase student persistence. It will be necessary both to find and to keep underserved students. Colleges and universities that are successful in the future will alter their capacity to meet demand, invest in distance education and developmental and remedial programs, form strategic partnerships, and develop new funding strategies. Several program descriptions in sidebars describe adjustments institutions are making to meet new enrollment needs. (SLD)