This mixed-methods study analyzed data from 906 Ruffalo Noel Levitz Student Satisfaction Surveys (RNLSSS) at a two-year technical college in Wisconsin, to determine influences on participants' choices of programs in information technology (IT). Quantitative results showed that none of eight variables (i.e., cost, financial assistance, academic reputation, future career opportunities, personal recommendations, distance from campus, information on the college website, campus visits) showed statistical significance. In addition, a focus group of IT students explored their student college choices, IT program choices, and IT career choices. Focus group data showed five themes (i.e., marketing, jobs, self-gratification, college staff and faculty, facilities, and location). Although quantitative findings were that five hypotheses were rejected, and qualitative findings were limited, six conclusions were drawn and ten recommendations were made for review by NTC administrators to improve curricula, faculty support, marketing, and outreach. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://www.proquest.com/en-US/products/dissertations/individuals.shtml.]