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ERIC Number: EJ595305
Record Type: Journal
Publication Date: 1999
Pages: N/A
Abstractor: N/A
Reference Count: N/A
Components of a Comprehensive Market Research Program for Commuter Colleges.
Clagett, Cragi
MAHE Journal, v22 p56-73 Oct 1999
Describes and evaluates eight elements of a comprehensive market-research program for commuter colleges: secondary research with formal environmental scanning, local business community-needs assessment; adult community-member telephone survey, classroom survey, new student survey, focus groups, brainstorming sessions, and survey of college community. Together, they comprise the information infrastructure necessary for planning and implementing a successful marketing program. (MSE)
Maryland Association for Higher Education, Univ. of Maryland Baltimore County, Administrative Building 412, 1000 Hilltop Circle, Baltimore, MD 21250.
Publication Type: Guides - Non-Classroom; Journal Articles
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A