ERIC Number: EJ595305
Record Type: Journal
Publication Date: 1999
Reference Count: N/A
Components of a Comprehensive Market Research Program for Commuter Colleges.
MAHE Journal, v22 p56-73 Oct 1999
Describes and evaluates eight elements of a comprehensive market-research program for commuter colleges: secondary research with formal environmental scanning, local business community-needs assessment; adult community-member telephone survey, classroom survey, new student survey, focus groups, brainstorming sessions, and survey of college community. Together, they comprise the information infrastructure necessary for planning and implementing a successful marketing program. (MSE)
Descriptors: Brainstorming, College Administration, College Bound Students, College Planning, College Students, Commuter Colleges, Educational Needs, Focus Groups, Higher Education, Information Needs, Needs Assessment, School Community Relationship, School Surveys, Telephone Surveys
Maryland Association for Higher Education, Univ. of Maryland Baltimore County, Administrative Building 412, 1000 Hilltop Circle, Baltimore, MD 21250.
Publication Type: Guides - Non-Classroom; Journal Articles
Education Level: N/A
Audience: Administrators; Practitioners
Authoring Institution: N/A