Scholarship on service-learning demonstrates a variety of benefits to students, faculty, and the university. One clear benefit beyond these is the ability of service-learning to support and advance a university's civic mission within its community and region. This article offers an account of the use of service-learning in a collaborative project that included the host university, its art department, a local chamber of commerce, and a state department of economic development. The project addressed the promotion of an emerging cultural venue in rural central Georgia, the economic revitalization of the region through travel and tourism, and the community relations required to acclimate a traditionally conservative community to supporting a visionary arts venue. An assessment of the effectiveness of the project, its overall impact, and improving the pedagogical model is also provided.