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ERIC Number: EJ1071714
Record Type: Journal
Publication Date: 2015
Pages: 14
Abstractor: As Provided
Reference Count: 30
ISBN: N/A
ISSN: ISSN-1470-3297
A Navigation Pattern Analysis of University Department's Websites Using a Processing Mining Approach
Han, Kwan Hee; Hwang, Boram; Jeon, Jeonghwan
Innovations in Education and Teaching International, v52 n5 p485-498 2015
The university's website is a useful tool in disseminating information to current and future college students and is supportive of the university's administrative activities. However, as the university's website began including more and more information and the design of it has become gradually more complex, it has become hard to find desired information and has resulted in low accessibility from current and future students. Therefore, this study aims to analyse the navigation path of the university's website in order to increase its usability and comfort level based on a process mining technique. The design of the proposed approach is comprised of three consecutive steps: data collection and preprocessing of web log, analysing the user navigation path and examining possible improvements. A case study shows that the suggested approach can provide various possible functional improvements to the university's website.
Routledge. Available from: Taylor & Francis, Ltd. 325 Chestnut Street Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420; Fax: 215-625-2940; Web site: http://www.tandf.co.uk/journals
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: South Korea