As entering students begin their college careers, they have been exposed to many mixed messages about whether college is "worth it"--from the media and public figures, to parents, to peers. There have also been significant changes in demographics, economics, college preparedness, and other key areas that may be influencing how freshmen anticipate the college experience. How have these changes shifted student attitudes and motivations toward earning a college degree? The "2019 National Freshman Motivation to Complete College Report" examines that question by tracking trends in freshman attitudes. This report delves into historical data collected over the last five years (2013 to 2018) to understand if there have been shifts in student patterns over that time. This report also includes eight strategies that help institutions intervene with students in more effective and strategic ways, guiding more students toward success and improving retention in the most critical moments of students' college careers. This report is based on responses from more than 95,000 entering freshmen who completed two motivational, noncognitive assessment surveys--one as they entered college, another at mid-year. [For "2018 National Freshman Motivation to Complete College Report," see ED606639.]