The merits of a public campaign can rarely be gauged fully in its early months or even in its initial year. Rather, the true measures of a campaign's successes are revealed over time: in its ongoing impacts on opinion or policy, and on the tangible results it achieves. On both accounts, Philadelphia's Project U-Turn campaign continues to make significant progress. The October 2006 launch of the Project U-Turn campaign generated considerable public attention, and the first year's work produced an impressive set of accomplishments, including hundreds of new seats in alternative education programs, the development of three new innovative high schools for struggling students and former dropouts, and fund-raising efforts that resulted in $10M in new and leveraged dollars. Those accomplishments were highlighted at the Project U-Turn Symposium, held at the School District headquarters in November 2007, to commemorate the first anniversary of the campaign. Convened by then Mayor-Elect Michael Nutter, distinguished leaders from the City, School District and Commonwealth of Pennsylvania pledged their support for continuing efforts to resolve the dropout crisis in Philadelphia and in communities across the state. This paper provides an update on Project U-Turn's progress since November 2007 on four goals: (1) expand resources and build public will; (2) increase the quantity of high-quality education options; (3) educate the hardest-to-serve youth; and (4) reduce the number of dropouts and increase graduation rates.