ERIC Number: ED402904
Record Type: Non-Journal
Publication Date: 1994-Jul
Reference Count: N/A
Native Americans' Perceptions of Public Broadcasting. CPB Research Notes, No. 69.
Corporation for Public Broadcasting, Washington, DC.
In March and April 1994, the Corporation for Public Broadcasting conducted a focus group study of Native Americans to determine how they perceive public television. The focus groups were conducted by American Indian Telecommunications to determine the general viewing habits of Indians, their awareness of television programming, their response to Indian portrayals in media, and their perceptions of public television. Focus group participants were Native Americans age 25 or older, fluent in English, and located in Tahlequah, Oklahoma; Oakland, California; and the Zuni Pueblo in New Mexico, representing rural, urban, and reservation areas. Television viewing is an important part of most American Indian homes, although importance and how it was used varied across the three focus group sites. The most significant findings included: (1) education is public television's outstanding image; (2) public television is recognized for excellent preschool programming; (3) public television portrayals of Indians are fair and ethical; and (4) Native Americans desire more programming with relevance to Native people. (Author/SWC)
Publication Type: Reports - Evaluative
Education Level: N/A
Authoring Institution: Corporation for Public Broadcasting, Washington, DC.
Identifiers - Location: California (Oakland); New Mexico; Oklahoma