ERIC Number: ED361826
Record Type: Non-Journal
Publication Date: 1993-Aug
Reference Count: N/A
Audio-Teleconferencing with National Experts: Enhancing Educational Quality in an Era of No-Growth Budgets.
Kelly, Kathleen S.; Vogelsang, Dawn L.
Audio-teleconferencing is a teaching method that can be economically and effectively implemented into public relations education. The University of Southwestern Louisiana, for example, is experiencing a budget crunch and will not increase the number of full-time public relations faculty in the near future, although the number of students concentrating in public relations is at an all-time high. A project there successfully integrated audio-teleconferencing methodology into two public relations graduate courses, in which students utilized a speaker telephone to interview 17 leading scholars and practitioners of public relations. Each of the experts was researched in advance by the students and topical material was well prepared before the interview. Each telephone interview lasted approximately 45 minutes, followed by 15 minutes of class discussion, which left time for other activities in the class. The entire class session often centered on one topic because the purpose of the project was to enhance course content with interviews. In a graduate student developed questionnaire the students were asked to rate their classroom experience with the use of audio-teleconferencing as a teaching method. Student responses indicated high approval of the methodology. In addition, open-ended questions provided descriptive feedback that will help improve use of this methodology. (Four tables of information and data are included; 23 references and letters to the experts are attached.) (NKA)
Publication Type: Speeches/Meeting Papers; Reports - Descriptive
Education Level: N/A
Authoring Institution: N/A