ERIC Number: ED337914
Record Type: RIE
Publication Date: 1991-Jul
Conducting a School Public Relations Program Using Simulated School District Information.
Smiley, Larry L.
Graduate programs preparing practitioners in educational administration typically include a course in school and community relations. This is examined in the context of the views of administrator practitioners, professional organizations, university graduate courses, and public opinion. Students generally are not provided opportunity to experience hands-on applications of the components included in such courses. A course-long simulation activity is described in which students work in a group and practice several school and community relations activities that revolve around an imaginary school district. Eleven components of the simulation activity are presented and discussed. In addition, assignments given to one student group and their work are used as an example. The simulation culminates with a capstone public relations project for each imaginary school district, developed and presented by the respective group to the entire class. (RR)
Publication Type: Guides - Classroom - Teacher
Education Level: N/A
Authoring Institution: N/A