Communication apprehension (CA) affects from 15% to 20% of the college population, indicating inherent problems of negative cognitive appraisal, conditioned anxiety, or skills deficits. Use of an individualized approach to the alleviation of CA has been shown to increase students' class interaction and to improve their verbal skills. During an initial meeting students are encouraged to offer information about themselves, administered assessment inventories such as the "Expressed Acceptance of Self Scale," and then given an assignment using positive imagery. During the students' second sessions, they are given a folder containing their self-acceptance score, personal report of communication apprehension score, an overall analysis of the scores, and a needs assessment. They are then assigned to one of three tracks: (1) the reasonable thinking track helps those with low self-acceptance, (2) systematic desensitization helps those with conditioned anxiety, and (3) goal setting helps those with skills deficits. The apparent success of this approach suggests that since students develop CA in various ways, individualized methods should be used to assess and remedy different types of CA. Endnotes contain 38 items. (SRT)