Cable television's local access option may be a way for colleges and universities to expand their media offerings. For example, some institutions are using cable capabilities to broadcast direct and inservice instruction or to provide hands-on training for broadcast students. A small private liberal arts college in Iowa successfully uses cable facilities to offer an introductory course in television production. The college also uses the public access channel to broadcast an introductory survey course of the fine arts, comprised of class discussion sessions and written evaluations, and a series of videotaped programs interviewing individuals involved in the arts. Educators should keep the following recommendations in mind as they consider implementing media programs through public access television: (1) they must become more aware and more involved in the negotiations of local cable franchise agreements, (2) they must keep informed of regulations and legislation that could influence cable systems, and (3) they must increase their planning for and use of cable facilities before the technology is absorbed solely for entertainment purposes. (HTH)