Institutions of higher education must develop a strategy and capacity for self-renewal through innovation. Strong leadership is required to respond to off-campus constituent needs without loss of power. Awareness of problems associated with innovation is essential. Such problems are the failure to anticipate failure, assumption that innovation would flow naturally if artificial barriers were removed, unanticipated opposition to innovation, the specialized role of the innovator, and the imitative quality of much of the innovation in higher education. The continuing education professional has the responsibility to choose the appropriate innovation. Technology's high rate of impact and diffuseness in contemporary society will continue to generate the need for continuing education throughout the industrial and governmental sectors. The major innovative approaches to continuing education will require much institutional planning and additional costs. Possible financing approaches are contracts, mass marketing, consortiums, grants, gifts, delivery charges, fees, and exchange agreements. Some strategies to assist the continuing educator/innovator to achieve institutional support and guarantee successful implementation include creating a climate for implementation, weighing costs, watching the timing, building credibility, addressing one's strengths, testing and evaluating, building on existing foundations, being productive, remembering institutional purpose and mission, and maintaining quality. (YLB)