Motivation is vital to all learning with the possible exception of incidental learning. Home study may adapt motivational learning theory to its goals by considering basic concepts with related examples. First, the more advance reasons an individual has to believe in the value of home study, the more likely will be the success of educational attempts enhancing that motive, especially if such motives appear realistic and reasonable to the student. Next, developing and conceptualizing of the associative network by the student increases motivation. The student's associating the motive with an improvement in his self-image further increases its utility. Accurate record-keeping by the student of progress towards goals is also helpful. Motivational changes are more effective if linked to a new reference group. Expectancy theory, contract grading, Maslow's hierarchy of needs, removal of motivational obstacles, systems design, and matching the personal needs of the individual to the environment all facilitate motivation. Thirty-seven practical suggestions for the application of motivational concepts are presented. (LS)