As part of an introductory course in magazine journalism at the University of Kansas, each student designs a prototype magazine and prepares a sample magazine issue. This paper explains the educational benefits of the dummy-magazine project and describes the project assignments, which require students to submit detailed magazine prospectuses, to prepare Standard Rate and Data Service listings for their magazines, to design magazine formats, and to clip and paste materials from other magazines to create the dummy magazines. The paper then discusses the highly positive reaction of students who have participated in the project. Copies of materials given to students--including a course prospectus, a description of the dummy-magazine project, an information sheet to aid in writing the magazine prospectus, and a grade evaluation form--are included. (GW)