The results are presented of a survey made to determine the communication patterns by which the area population learned of KOCE (a public UHF television station of the Coast Community College District) during its first year of operation, and how active viewers of the TV station perceived it in terms of desirable and actual service. The survey was accomplished by use of a 20-item mail questionnaire, a copy of which is provided. The survey data are presented in 21 tables, and findings are discussed. (DB)