ERIC Number: ED084549
Record Type: RIE
Publication Date: 1968-Feb
Reference Count: 0
News Research for Better Newspapers. Volume 3.
Bush, Chilton R., Ed.
This volume is a compilation of the summaries of news-editorial research reported in the American Newspaper Publishers Association News Research Bulletins during 1967. Of the 44 studies reported in this volume, twenty were done by universities, ten by individuals, nine by research agencies, and five by other organizations. The studies are arranged under the following chapter headings: "Makeup and Typography,""Some Communication Behavior,""Some Audience Characteristics,""Readership,""Readership by Teenagers,""Editorial Administration and Personnel,""News and Editorial Policy,""Content,""Research Method," and "Miscellaneous." A note at the beginning of each chapter cites research about the same subject matter reported in previous volumes. (TO)
Descriptors: Administration, Communication (Thought Transfer), Content Analysis, Journalism, Layout (Publications), Media Research, Newspapers, Press Opinion, Public Opinion, Reading Habits, Reading Interests, Research Methodology, Surveys, Television
American Newspaper Publishers Ass. Foundation, 750 Third Avenue, New York, N.Y. 10017 ($2.00)
Publication Type: N/A
Education Level: N/A
Authoring Institution: American Newspaper Publishers Association Foundation, Washington, DC.